For a long time I have talked about the value of the scale of community; you can often garner more community members than staff members, many hands make light work, etc.
This is still 100% true. But the other part I'm increasingly talking about is the scale of perspectives.
Community allows you to bring in far more perspectives than you ever could have in your company. Yes, AI and tech are automating many processes. But perspective is something that is difficult to program in. And people want to hear from others with the same perspective...
Even when we're talking about B2B, understanding how a 100-person food supply business in Atlanta uses a product is very different from a 1000-person software company in SF. Perspective is valuable.