I have a very full issue of DevRel Weekly for you today! There were just too many good articles and tweets to pass up. 🤩 Keep on creating all that great content, y'all! I enjoy the challenge of sifting through it every week.
DevRel Weekly Patreon
p.s. If you've been feeling a bit of imposter syndrome lately, don't forget this sound advice from Evan Hamilton: "those who talk most confidently about a topic aren't necessarily those are the best at it. Don't let yourself get imposter syndrome just because someone is confident."
Why DevRel is Capable of Creating Great Content
Four reasons developer relations can create great content for dev-focused companies:
- They already have the raw ingredients
- They understand the dev perspective
- They know how to teach developers
- They can attract attention
Personas are a necessary part of a successful DevRel strategy
Understanding your target developer persona, what are their assumptions, and needs, will allow you to build a product that meets their requirements, and create dev programs to delight them. Personas should be another pillar of your #devrel strategy
Events Create Momentum
Community is at the center of successful conferences and events. It’s the only function that contributes across the entire lifecycle - before, during, and after. And if approached with intention, events create more momentum than any other marketing activity.
Empathy makes Advocacy Effective
Dev/Tech advocacy is a mixture of skills. Along with the technical competency that you need for the product you are advocating for & a focus on communication(written, speaking), empathizing with the developer community has to be the most crucial one.
Putting yourselves in the shoes of a dev/researcher & bringing out the best of a product & at the same time getting the pain points back to R&D makes advocacy effective.
How to Increase Online Community Engagement
Looking to revitalize a quiet online community? Sam Pirok has some tips from her experience re-energizing a community she recently took over.
Weaving communities from the inside-out or from the outside-in?
When looking at the business value of Developer Relations from a funnel perspective, we often try to reach as many people as possible (from the outside-in). But what if we start from the inside -- those who are already engaged and building relationships not only with us, but with each other? Fabian Pfortmüller makes a case for building from the "inside-out" in this recent article.
On a somewhat related topic, Fabian has another article from this past week, musing about how to create in-person communities that are also capable of reaching a global audience.
How to Connect With Your Developer Audience
It shouldn't come as a surprise that the core of Developer Relations is about building relationships. But what are the key things we should focus on in order to build those relationships? Kim Maida offers three suggestions:
- Act With Integrity and Empathy
- Build Trust and Respect
- Inspire Loyalty and Confidence
Read more about her thoughts on this topic.
Common Room is the intelligent community growth platform that helps you deepen relationships, build better products, and drive business value. Discover what’s most important, nurture key personas, measure program impact, and collaborate across your organization. Ready to get started? Sign up for free at commonroom.io/signup.
DevRel Podcasts and Videos
- Inclusive, Diversity, and Equity within Community with Jephtah Abu - Peers over Beers
- Developer Advocacy and The Job Search with Ali Spittel - Guidance Counselor 2.0
- Community Management Series 2 (Twitter Space recording)
Join Orbit at Nexus on May 31 for a free, virtual event for community builders. Get fresh insights and tactics to grow and scale your community. Connect, learn, and navigate community growth, together.
"Developer Education in the Front Lines" Webinar
Ever wondered what it takes to create a successful developer education framework? "Developer Education in the Front Lines" is a webinar you can't miss. Get an inside look into what it takes to conceptualize and build a developer education experience. The focus of this webinar will be on the practical and how-to — very little top-down jargon. Save your seat today!
Here's an event, there's an event... where are you going next? Unsure what's coming up soon? Come see our Event Collection.
Developer Relations Engineer
At Seaplane, we are building the future of cloud development. We are looking for a DevRel engineer to join our team. You will be the face of Seaplane towards the developer community. Growing our global audience through code, community-building events, and working directly with developers to highlight the newest solutions in distributed systems across cloud markets.
Senior Developer Advocate
Battle Big Tech! Vultr is the independent cloud alternative to AWS, GCP, and Azure. As our Senior Developer Advocate, you'll be the 'face' of Vultr to the developer community, and will be responsible for rich storytelling and content regarding our platform, with special emphasis on Kubernetes, high performance cloud infrastructure, and managed databases.
Adapty helps mobile app developers grow in-app subscriptions. We’re looking for our first DevRel/Dev Advocate who can be the voice of our 3k+ community. We’ve seen companies growing 10x with our product and it’s our mission to help developers learn how to make money with their apps. You’ll start hands-on building trust and knowledge in our community and later lead and build our devrel team.
Developer Relations Jobs
Have you seen our Job Collection recently? There are tons of new positions coming out lately!