DevRel Weekly - Issue 181 - From Content to Metrics and Back Again

Welcome! 👋

How's everyone doing today? I hope you all had a productive week and are enjoying a relaxing weekend! If you're like me and find yourself needing to play a bit of catch-up this weekend on various projects, I hope you space out that computer work with some time outside, reading a good book, playing video games, or whatever refills your mental, physical, and emotional energy buckets.

This week's issue of DevRel Weekly circles around content and metrics, with a few extra tidbits thrown in. Find it helpful? Let me know!

Best,
Mary (@mary_grace)
DevRel Weekly Patreon

Tidbits 🕔

Establish Regular Checkins with your Team

Community team check-ins are vital - giving everyone a heads up on potential issues, reflecting on challenges, checking team priorities, planning ahead, and putting organisational updates into context.

-Serena

Clearly Define your Offerings

Confused offerings lead to confused members. Clearly define what you are offering to anyone joining your community so that they know what to expect and what to do once in it. In the end, they are the only ones who know whether they want it.

It can be a chance to interact with a group of industry experts, a collection of informational content or any other valuable resource that you think your audience is actually looking for. Eliminate confusion. Introduce purpose.

-Glynk

Easy & Effective Habits

Easy and effective community building habits you can start today:

Make one personal introduction every day

Post one discussion starter every day

Do a 1-1 call with a member every week

DM and thank one member every day

Reply to one post with a quality answer every day

-David Spinks

Tangibles 🤓

Community Architecture: Build it Right, and They Will Come

Designing your community architecture isn't all that different from designing a physical structure, which Noele Flowers makes clear in this recent article. In it, she explains what community architecture is, how you want content to shape the space, and how to scale once you've got traction.

Community Content 101: The Community Leader’s Guide

Struggling to decide whether a video, a blogpost, or a conference talk is the right way to present your latest project? This article from Waves breaks down what successful content is and how to make sure your content is effective.

Measuring Up: Metrics in Developer Relations

Metrics has been the biggest question mark for DevRel practitioners since the beginning. There's a lot of content about it, but not all of it is practical or actionable. Lucky for us, this piece from PJ Hagerty is both! I especially appreciate the closing paragraph:

We can get to a better place by measuring the things that matter. We can learn to build OKRs and KPIs that service our communities and our products and companies without compromising by using metrics built for teams that do other things. Define what you believe success is and it will be easier to find ways to measure it.

Storytime 📚

Dev Spotlight

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Storytime 📚

DevRel Podcasts and Videos

Grab the Mic! Tips to get started in DevRel speaking with Kat Cosgrove & VM (Vicky) Brasseur - Community Pulse
Training for the Role of Community Management - Put Yourself Out There! with Nicole Saunders - Peers over Beers
Technical Storytelling with Avital Tzubeli & Jason Yee - Developer Advocast (video)
Dinner 5, User Testing and Onboarding with Jake McKee - Peers over Beers
How Live, In-person Events Have Changed in this Post-pandemic Era with Marjorie Anderson - Community Conversations

Events 📆

DevRel Events

Looking for a place to connect with others who are doing what you do? There are a handful of DevRel and community building events coming up soon! Come check out what's next in our Event Collection.

Jobs 👩‍💻

Developer Advocate

As a Developer Advocate at Render, you'll create and implement advocacy strategies that cultivate a growing and engaged developer community around the Render platform. You'll inspire developers and teams to build better products faster through innovative applications that leverage Render's ever-expanding feature set. You'll write code, publish blog posts, engage in technical discussions, and help identify developer needs typically underserved by traditional Platform-as-a-Service cloud solutions.

Developer Advocate

Raycast makes work frictionless. We're looking for our first Developer Advocate to grow, inspire and empower our community of 4k+ developers. Our community is at the center of our strategy. Developers have built more than 250 extensions with our Extensions API. You'll start hands-on and tackle our most pressing issues. Later, you'll build and lead our Developer Relations team as we grow to support our community even more.

Jobs 👩‍💻

Developer Relations Jobs

Our collection of open Developer Relations and Community Manager jobs just keeps growing! Take a peek to see if your next opportunity is waiting for you.