DevRel Weekly - Issue 111 - Resources Galore - We're Moving the DevRel Industry Forward!

Welcome! 👋

Hey DevRel community! This week's newsletter is packed full of amazing new resources as well as news about a few resources that are in the works. Thanks as always for contributing such great work. 😊 I'm eager to see where we'll be this time next year -- the trends are pointing to a lot of exciting things ahead!

Speaking of exciting things... I'm so stoked to announce that the DevRel Collective admins and I are launching a DevRel Salary Survey today! 📊 It's been a long time coming, but with the anonymized data we'll be collecting with this survey, we hope to put together a valuable resource for hiring managers and individual contributors alike. You can find more information about the survey below, but please set aside 5 minutes to take this survey this week, and feel free to spread the word!

Before we dig into the rest of the awesome content below, I want to send out a special thank you to our sponsors: ActiveCampaign, Split, Chainlink, and Google. Their support helps pay the DevRel Weekly-related bills and keeps this newsletter landing in your inbox every week! Interested in sponsoring DevRel Weekly? Learn more on our sponsorship page.

Best,
Mary (@mary_grace)
DevRel Weekly Patreon

Tidbits 🕔

The Difficulties of Building a Personal Brand

Building your brand in #devrel is different from many other positions.

Building a brand and a following typically works best when you focus on one thing.

However, when you're in Dev Rel, it's like playing a trumpet, banjo, and the piano all at the same time 😂

-Michael Levan

Who (Precisely) Makes Up Your Audience?

Advice for #DevRels : Clarify the term "developer" in your company. Sometimes there is some ambiguity that could impact in your strategy. When we say "developer," what are we meaning?
- Software Developer
- Business Developer
- Sales Developer
...

-Jorge Barrachina

Authenticity is Key

Lack of transparency leads to lack of trust.

Smart developers can see past your "fluffy" content and know that you are withholding details. #DevRel

-Tessa Kriesel

Tangibles 🤓

Aligning DevRel and Sales for Growth

While Sales and DevRel metrics don't mix well, the truth of the matter is, at the end of the day, enterprise customers are what keeps your company afloat! Sara Varni, Twilio CMO, recently answered questions about how Sales and DevRel teams can (and should) work more closely together in a Heavybit interview. She talks about how to make handoffs to Sales at the appropriate time (or as I call them, DevRel Qualified Leads), how to prove the value of your work in the upper part of the funnel as you're building developer awareness, and how things have changed at Twilio over the last 6 months due to COVID.

Principles of Developer Experience: An Introduction

Looking for a quick read about the top principles in building a good developer experience? Adam Kalsey has you covered with his new article. He walks through 6 basic principles that will help you understand the various areas you need to be aware of as you're attempting to build a better experience for your technical audience.

Getting Started in Developer Relations (eBook)

For all of you who have been waiting for a resource that tells you how to get started in Developer Relations, it's your lucky day! Sam Julien just released an ebook that covers exactly that. You better believe I'm going to be digging into this soon and passing it along to all of the DevRel-curious folks I meet!

p.s. For all of my Japanese subscribers, the DevRel Japan meetup group has released yet another Manga Guide to DevRel. Check out their full collection of resources!

DevRel Salary Survey

If you're building a career in Developer Relations, you know how difficult it is to figure out what the standard salary is for people in your similar role, geographic area, and experience level! The DevRel Collective has released a survey that will collect anonymized salary data, hopefully making this process easier for all of us.

The raw data won't be shared with anyone, but will be used to draw conclusions and trends about the median base salaries for DevRel professionals around the world. As you may imagine, this is a big task we're undertaking and we can use your help to ensure that we get the most amount of data possible! This isn't a one-time survey -- this will be an ongoing, rolling survey, so bookmark this page and come back to it anytime you change jobs, get a raise, or hear of another person who's joined the DevRel industry.

We'll be gathering the data and working with analysts to make sure we're interpreting the data correctly before we share it out, so stay tuned! We're excited to use this information on an ongoing basis to push the DevRel industry forward and further establish ourselves in the tech industry as a whole.

Here's the survey -- take 5 minutes this week to help us help you!

Storytime 📚

DevRel Podcasts and Videos

DevRel as an Early Employee with Aydrian Howard, Taylor Barnett, and David Simmons - Community Pulse
DevRel Metrics with Mary Thengvall - CHAOSScast
Five Reasons People Are NOT Joining Your Community (and How to Fix Them) (video) - Jono Bacon
Measuring & Managing Community Orgs, Developer Relations and Beyond with Amir Shevat and Mikeal Rogers - a16z Podcast (Don't have time to listen to the podcast? Check out these notes from Shawn Wang.)

Events 📆

Google Open Source Live

Join us for the next Google Open Source Live event in our series; Knative day!

This virtual, monthly event series was created as a space for our open source community to come together, to learn from Googlers and to have some fun. This month our speakers are Knative experts who will share the latest updates on Knative Eventing, Sources, and the evolution of the Knative Broker and answer your questions via the live Q&A forum. We’ll wrap up each event with an After Party on Google Meet for an opportunity to connect with the speakers and other attendees.

Event: Knative day on Google Open Source Live

Date & Time: October 1 (Thu) 9 am - 11 am Pacific Time

Register: Register here to reserve your spot!

Events 📆

Developer Relations Events

Developer Relations teams all over the world are starting to really get the hang of virtual events. They're getting better every day. If you're looking at some professional growth, and ways to make yourself and your virtual events better, check-out the upcoming events in the DevRel Weekly collection.

Jobs 👩‍💻

Developer Relations Engineer

The Developer Relations Engineer is responsible for ensuring App partners, including SaaS companies and independent developers, build and publish innovative solutions using the ActiveCampaign platform. This individual will be the first DevRel Engineer in the organization. They will have an opportunity to build/mold what DevRel means at AC.

Sr. Developer Evangelist

As a Sr. Developer Evangelist at Split, you’ll represent the voice of Split to the developer communities you engage with, work internally to improve our developer experience and new user onboarding, create compelling content, deliver talks, participate in the open-source community, and be a key strategic advisor to our overall platform business. Our ideal candidate will have a great stage presence, a body of written work, an existing following on one or more social media platforms, an interest in both software development and DevOps, and deep engineering experience as a full stack developer. You’ll also be excited to partner with and enable engagement from our internal engineers. We currently have two open Sr. Developer Evangelist positions, Java and .NET

Head of Developer Relations

Chainlink is an open-sourced developer-focused blockchain technology. As such, DevRel is a highly visible and critical function. In the Head of Developer Relations role, you will lead the Devrel team to connect with, inspire, and educate developers about the power of blockchain smart contracts.

Jobs 👩‍💻

Developer Relations Jobs

Ever been told, "money doesn't grow on trees?" I think that anyone who's ever said that wasn't an arboriculturalist. They literally make money because they grow trees. 🌳 Are you or someone you know looking to make money too? If so, check out the DevRel Weekly Collection to see if there's anything of interest. Good luck finding the perfect tree!