Community Manager Appreciation Day (CMAD) was this past week, which blew up my RSS feeds in a big way, and the increased appreciation was great to see! Here are a few highlights:
*Trish Fontanilla referenced a fantastic infographic that GetSatisfaction published in 2013, called Inside the Mind of a Community Manager.
*Modsquad published their 8 top traits for Community Managers, which are applicable to everyone in DevRel!
*Moblize published their 2019 predictions for the Community Industry, including this one, which I love:
The conversation will shift from the value received by the organization (Return-On-Investment) to the member value (return-on-involvement).
*ArtsWok Writers crowd-sourced answers to the question "What is Community Development" and put together a beautiful infographic with quotes from participants.
*I asked Community Managers & other DevRel professionals to brag on themselves for a moment, listing their greatest accomplishments from 2018. Check out the thread to see some of the awesome things that we've done as a community.
*Lastly, keeping with our recent theme of sustainability, Evan Hamilton challenged all of us to celebrate CMAD by taking better care of ourselves. Take a look at some of his suggestions as you embark on this new week.
Still trying to convince your company to participate in college hackathons after reading Aydrian Howard's blogpost a few weeks back? Here's another article for you from Zeenia Framroze, Business Development Manager at Smartcar. In it, she covers business reasons why it's helpful for early-stage startups to spend time mentoring students and sponsoring college hackathons.
As companies around the world are starting to implement their new DevRel strategies, everyone's looking for best practices when it comes to developer communities. Which companies are doing it "right"? Whose example should you follow? Which programs can you simply hit copy/paste on to make it work for your company (hint: none of them). But there are some programs that shine a bit brighter than others for their specific use cases.
Josh Dzielak and Patrick Woods walk through the basics of what a developer community involves and the questions you'll need to ask before creating your own. They also give examples of a few companies who are providing relevant and interesting content for their developer communities. Read the full article here.
Next up, Andrea Susman gives examples of some of the best brand community landing pages. While not all of these are tech companies, there are important principles that can be applied to any company.
Lastly, if you've ever wondered why your developer site isn't getting much traffic, perhaps you need to evaluate its ghost-town status. Developer Economics walks through the four maturity phases of developer marketing in this recent blogpost, laying out parameters for what each phase should look like and examples of companies to keep an eye on.
Keep in mind, building a developer community takes strategic patience. A successful developer community doesn't grow overnight. It takes time and planning, communication and experimentation. The latest blogpost from Fabian Pfortmüller reminds us of the importance of strategic patience and helps build a case for long-term efforts rather than expecting short-term results.
If you've implemented a new content strategy this year, you may be starting to realize just how much work it is. After all, finding authors, curating content, and coordinating schedules can take a lot of time! While we know that content is key, how do we go about maintaining the cadence that Jono Bacon recently suggested?
Content is key for building communities.
Create an editorial plan that combines a multi-media approach (articles, video, audio). Brainstorm upfront, assign authors, have a regular cadence of content. Surprise people, keep it focused, and tie it to your community.
One way to make sure your content pipeline doesn't run dry is to crowd-source your content. Rachel Reid gives a few suggestions on how to do this (and why it's important) in a recent blogpost.
Whatever you do, make sure that you aren't neglecting your platform once you've built it up. Nothing turns people away faster than seeing that questions haven't been answered or a lack of fresh content.