It looks like this is the last batch of videos coming out of DevRelCon London 2017, but they may have saved some of the best for last! If you haven't had time to binge-watch, they're all worthwhile, but I'd encourage you to watch this one in particular. Anil Dash, CEO of FogCreek, has put together a "Developer Relations Bill of Rights" which was first presented as a blogpost last October. In this presentation, he walks through the various principles as well as how he got to a point where he believed one was necessary.
After you declare your rights, you still need to figure out which metrics to track. Writer and API industry analyst Mark Boyd offers a look at what aspects of data can be most useful as evidence of success in his talk, Storytelling with Data.
Lastly, as we all know, the trends that DevRel brings back to the team can help to drive product decisions. Martin Gontovnikas, VP of Growth and Marketing at Auth0, finds the secret of developing a good product means asking good questions and supporting good people. He tackles this topic in The Power of Trends.
If you missed the previous write-ups about DevRelCon London 2017, you can find them on DevRel.net under "Recent Articles."
Mark this down in the "DevRel already knew that" category, and then take it to your boss (or your boss's boss) to talk to them about the reasons why your role is valuable. The recent Accenture 2018 Developer Ecosystem Survey reports that developers look for products that are popular in the market (aka ones that they know about because of their network) and that traditional marketing efforts (events, swag, etc.) are far less important to them. I know this comes as a shock to all of us, 😜but take a look at the rest of the article -- there may be some interesting new tidbits in there for you.
If you're in the process of building out a community roadmap, there are several articles to point you in the right direction this week.
First, you'll want to start out with a communication and outreach roadmap. This article from Linda Margaret, is the first in a series of five posts, and begins with setting your goals and objectives. While often looked over, it's arguably the most important step.
Second, you'll want to figure out how to measure whether you've achieved the goals that you've set. In this post from DZone, Amanda Meli walks us through some basic activity metrics and KPIs that will get you headed in the right direction.
And if you're looking for an example of how someone else does it, look no further than Feverbee's recent breakdown of Autodesk's Online Community.
In our controversial post of the week, Elinor Cohen takes on Facebook Groups: are they truly communities? And if not, are the people running them actually community managers? Take a look and let me know what you decide.
Tierney Cyren (NodeSource), Tara Manicsic (Progress Dev Advocate for KendoUI & GDE), and Simona Cotin (Developer Advocate at Microsoft) joined Tracy Lee (GDE & This Dot Co-founder) to discuss developer relations in a recent episode of Modern Web. Check out the video or keep an eye out for the audio version within the next few weeks.
Interested in another opinion on what Developer Relations / Developer Advocacy actually is? Read this post from Lorna Mitchell, Developer Advocate with IBM Watson.