Hello from Aruba! I'm on vacation this week, celebrating a friend's wedding and enjoying some time in the sun. But as always, there are a lot of interesting things happening in the DevRel world, including a handful of articles about leadership, a stance on community policies, and my favorite article yet regarding "What is DevRel?".
We also have our very first newsletter sponsorship! Progress is hiring a Developer Advocate specializing in React for their Kendo UI team. Take a look below or go straight to the job listing. Interested in sponsoring a future issue of DevRel Weekly? The sponsorship page is coming soon, but in the meantime, hit reply and let me know what you've got in mind.
In the meantime, sit back, relax, and enjoy the latest DevRel info.
How many emojis is too many?
The 2018 equivalent of "how many exclamation points can I earnestly use in this email?" is "how many 🙌🙌🙌 and 😍💗😘 can I genuinely use in this comment/reply?" #cmgr #socialmediamarketing
DevRel Advice Column
Calling all #DevRel & #CMgr professionals -- what's your all-time favorite article about DevRel? It could be related to metrics, teams, community building, or a nice "what is" description, or none of the above!
I'm creating a #devrel song playlist. Need song suggestions. So far: Cash, Seger, Denver (I bet you can guess which songs). What else goes in?
Community Policies are Anything but Simple
Anyone who says their community policy is simple is either lying or brand new to this.
DevRel = Enabling People
Mandy Waite took to Twitter to explain why she's passionate about DevRel, and I'm guessing many of us would agree with her assessment.
Many people I talk to think my passion is Developer Relations. But my real passion is enabling people, helping them to be successful. DevRel is a means to an end and the way that I personally feel I can best contribute to that end.
Ian Lewis concurs:
I'd go so far as to say that developer relations is synonymous with enabling people. It's the beginning and end of DevRel.
Businesses will never have the same control over developer populations that they once did thanks to
- open source (sw),
- the cloud ("hw for hire"),
- the Internet, and
- seed-stage financing.
Building an Indispensable Community Requires an Investment
This self-proclaimed "rant" from Richard Millington of Feverbee hit home for a lot of us this week. How often are we the only ones aware of the impact that the community could have if we were only given the right resources or opportunities?
Managing a community, and being responsible for a brand’s best and most valuable customers, should be one of the most exciting and important jobs in any business. It should be a job others aspire to and covet. But too often the task of engaging customers online falls to a junior staffer with limited experience and worse prospects.
Too often these staff are forced to chase meaningless measures of engagement rather than forging an indispensable community among their members and their colleagues.
It’s impossible to build an indispensable community when we’re forcing members to choose between clicking ‘like’, ‘share’, or ‘comment’.
Where community crosses the developer journey
You may have heard your Marketing & Sales teams referring to the "developer journey" at times. As defined by Alfredo Morresi, a developer journey is:
the route between a developer with no knowledge of a technology and the same developer that feels confident to use it in production and actively share the expertise acquired.
So where does community come into play? How can we partner with marketing and sales to make sure that this journey is not only successful but helpful for everyone involved? Alfredo digs into that topic and more in his latest blogpost.
5 Tips on How to Seed Your Community With Content Before you Launch
Seeding your community platform with content is a controversial topic at best. On the other hand, launching a new platform with no traffic, no content, and no obvious engagement is a risky move. So how do you do it right? Ballistiq offers a few suggestions of how to seed content and invite engagement without coming across as inauthentic.
Brand Communities Are Frequently Sabotaged By Bad Audience Research and Analysis
It's not enough to just know who your audience is -- you have to acknowledge what you don't know about your audience, and then take the right steps to find those answers. This week, Feverbee took to its blog to explain why investing in research about your community is essential to building a strong and healthy foundation. These aren't shortcuts -- it's a lot of work! But taking the time to walk through these questions that Feverbee (and others, like myself) ask of companies looking to build successful communities can save you months, potentially even years, of work.
Leadership inside Community
We often say that community is built from the top down, but this article takes it to another level. What if the reason why we don't always feel empowered in our work is because the leadership isn't doing enough to engage us and excite us about what we're doing? And vice versa, when goals are clearly defined and each individual not only has the power to make a difference, but knows exactly what that difference is, we're engaged and excited about what's happening.
Wondering how to create community leaders who have these principles of empowerment and engagement in mind? Emmy & Naomi from Redefining Communities tackle how to build up effective leaders in your community, from finding the right people to what characteristics all leaders should posess.
Are you being an askhole by using online polls as clickbait?
We all know that email communications are a necessary evil, but how we approach those email is something to consider carefully. Are we constantly asking of our community without offering any sort of compensation in return? Are we asking too often, or too much? Are we asking opinion questions that don't really matter in the long run, or gathering valuable information that would be helpful not only internally but externally as well? This article from Keren Flavell of Polltown digs into how to make sure you're not being an "askhole".
DevRel Radio interview with Tracy Lee
One from the Archives 📰
Developer Relations Vs Marketing
If you're looking for a good article to explain to someone what DevRel is (and isn't), look no further than this post from Burke Holland. It's by far one of the best descriptions of DevRel (and the differences between DevRel and marketing) that I’ve ever read.
Developer Relations Events
From webinars to conferences and networking events, there are events happening all over the world for DevRel professionals.
Developer Advocate – Kendo UI for React
Developer Relations Jobs
I've been hearing from a fair number of people recently that they're on the hunt for a new job. No matter the amount of experience you have or the vertical you want to be involved in, there's likely a job for you in this collection. Looking for something in particular and not seeing it? Hit reply and let me know -- I'm always happy to play matchmaker!
Developer Avocados 🥑
Avocado Margarita Recipe
Wishing you were in a tropical paradise? Make your very own avocado margarita at home with this recipe.