Welcome to the last DevRel Weekly issue of the year, friends! It's been an intense and tumultuous year for many, and I know for me it's been extremely short when I look back on it, but the weeks and months have seemed long at times! I hope you have some rest and relaxation planned as you end 2022 and enter 2023.
I'm off on an epic road trip with my partner and pup (who helped me finish the newsletter this morning), meandering through Arizona, Utah, and Nevada, exploring national parks and various backroads, and spending some time with friends and family as well.
Whatever your plans are for the next few weeks, I hope you're able to start the new year feeling inspired and ready to tackle whatever 2023 has for you and your community. I'll see you on Jan 9th.
DevRel Weekly Patreon
p.s. Thanks to all of you who responded with where you've been finding your content lately! If anyone has additional ideas, I'd love to hear them!
DevRel Helps Create Revenue
As recession fears grow it’s important to remember your #DevRel team helps to create revenue. Axing folks in DevRel will hurt your bottom line, and that never helps in a recession.
Communities thrive on connection
So much of what makes a community great is invisible to outsiders.
It’s not about the big events and content.
It’s the web of interactions, relationships and c(ulture woven over years.
Can you explain something that mystifies your peers?
As a developer advocate, one of your jobs is to bring light to issues you and your peers have encountered over your developer career.
If you can explain something that typically mystifies your peers, do it.
Real Community Managers will always be necessary
How much ever advancement happens in AI, a real Community Manager will always be needed & pivotal for building a community!
Resources for Strategy Building
If you're looking for a few good articles to help you set your team up for strategic success in 2023, you're in luck! There were several great links this week, including tutorials, tips, and thought-provoking discussion starters.
- Telling our Story by Laura Santamaria. DevRel as a field isn't great about explaining our value in the context of the company's larger picture. How can we do better?
- Using metrics to understand community growth and business impact by Common Room. A look at the most important metrics that will help you develop a data-based community growth strategy, quantify your success, and prove your value to the business.
- Showing cross-functional community value to your sales organization by Tiffany Oda. The community provides a stepping stone to building a relationship with the company and the people who interact with it, and also gives a head start to product knowledge and adoption, providing value to the sales team should the member decide to enter the funnel.
- Symbiotic, Tangible, Existential: 3 Pillars of Effective Goal-Setting for Online Communities by Noele Flowers. Discover how better goal-setting can be the secret to your online community's success.
What's your focus on Developer Experience for 2023?
If your company is looking into expanding your focus on developer experience in 2023 (not the internal experience of your own developers, but the experience of the developers using your products), the two articles I've linked below might be interesting to you. The first, a thoughtful blogpost from Stephen O'Grady digs into how your org chart as well as your budget reflects your organization's true prioritization of this topic. The second, by Bill Doerrfeld, takes a deeper look at the competitive advantage of a solid developer experience.
- On Organizational Structures and the Developer Experience - The two questions you should be asking to understand how your organization prioritizes the developer experience of your product:
- Do you have a role explicitly and solely responsible for the overall developer experience?
- And if the answer to that is yes, what is their budget, headcount and functional mandate/scope of authority?
- Looking to the Future of Developer Experience - Improving the DX means many different things depending on your context. It could be a subtle user interface tweak, adding relevant code samples or making your documentation more intuitive.
New to devrel? Talk to your community.
If you're fairly new to developer relations or community building and are working at an organization that has an already-established community, Amanda Martin encourages you to talk to your community members, and I couldn't agree more. By making it a priority to get to know your current community members during the onboarding process, you have a significant advantage when it comes to building a strategy for phase 2 (or 3) of building out your community program.
DevRel Podcasts and Videos
- Community Pulse: So Long, 2022 (and Hello, 2023)! with Jason Hand, Mary Thengvall, PJ Hagerty, and Wesley Faulkner - Community Pulse (If you're looking for more trends, check out this article from Sara Waszynska.)
- DevRel, Contributors, Metrics, & Open Sauced with Brian Douglas - Hacking Open Source Business (video)
- Going into 2023: DevRel Challenges and Hardships with Jonaed Iqbal - DevRel Coffee Chat (Twitter Space)
- The Need for Developer Advocacy with Baruch Sadogursky - It Works on My Computer
- All About DevRel! (Twitter Space)
- How to Become a Developer Relations Engineer in 2022 by Don the Developer (video)
- Developer Experience is a Critical Issue for Organisations Today with Abi Noda - Engineering Culture
- Community Manager Reflections 2022 with Chris Detzel, Fihmiya, Carolyn Zick, Jeremie Gluckman, and Venia - Community Manager Live (video)
If you're a planner like me, you're likely already looking ahead to 2023. While I encourage you to take a step back and let yourself relax at the end of this year, if you're too excited to not look ahead, check out the events that are starting to come together for next year to spark some inspiration.
Lots of jobs were recently added to our collection. Now is a great time to take a look and see what's new!