DevRel Weekly - Issue 195 - Getting back to in-person events

Welcome! 👋

In-person events are popping up again and there are a number of resources this week that cover this shift. From how we interact with competitors at events (hint: not everyone's out to get you 😉) to how to make an impact at an event if you're not a sponsor, you'll find all sorts of useful resources as you scroll.

If you've opted to continue attending events from home but are tired of not having eye contact with others via your camera, Wassim has a fun suggestion for you!

Best,
Mary (@mary_grace)
DevRel Weekly Patreon

p.s. If you haven't already taken the DevRel Compensation Survey, you have until Monday to do so! This survey has an opportunity to improve our industry as a whole -- be sure to take 5 minutes in the next couple of days to participate.

Tidbits 🕔

Understand your Target Audience

Understanding your target audience is the key to crafting successful outreach strategies. Ask yourself, what is the background information of the target audience, and why are you focusing on those markets?

-Victor Fawole

DevRel Advice Column

devrel community: how to best collect ideas/feedback from devs about products and what's your approach to best organize these ideas?

Specifically, what medium do you think works best to collect ideas? Internally, as well. How do we best track these ideas so they aren't lost and devs are heard?

-TechWithHannah

Read the Abstract Out Loud

Here's my #1 tip for writing a conference abstract: Read it aloud before you submit it. Not just in your head but, "actually open your mouth and make the air vibrate," aloud.

It's sad how some abstracts are unreadable because they're, well, un-readable.

-Kris Jenkins

How to Conduct Yourself with Competitors at Conferences

We're back to in-person conferences again, #DevRel family, and you may find yourself at a conference with 'competitor' companies, either in a nearby booth or just roaming the halls.

Here's a refresher course on how to behave since it's been a while! (Read the thread)!

-Ben Greenberg

Tangibles 🤓

How to Correct Negative Connotations About Marketing

I've long respected the content Stephanie Morillo produces, and this Twitter thread is no exception. In it, she breaks down some of the negative connotations about marketing and describes some of the ways DevRel and Marketing can work together in order to earn the trust of your community.

DevRel KPIs: Turning Developers into Superusers

Metrics have always been the most-talked-about (and one of the most divisive) topics of DevRel. How do you measure impact? effectiveness? productivity? Alina Matsa shares what she's learned in an interview with Dev Advocate Liaz Kamper in this recent article. In this interview, Alina and Liaz talk about measuring the participation of community members as well as how to measure how effective the team's work has been. While not every KPI applies to every company, I'd be curious to hear how these work for you and your teams!

Storytime 📚

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Storytime 📚

DevRel Podcasts and Videos

How to make an impact at a conference or event (if you are not a sponsor) by Jono Bacon (video)
Design Great Onboarding for Your Community by Carrie Melissa Jones (video)
Events, ROI, Community-Led Growth and more! with Eni Selfo - Peers over Beers
How Community and Dedication Lead to a DevRel Career with Steve Chen - Chat with Hackers
Automate community manager tasks using Burb.co (platform review) by Carmen Abercrombie (video)
Developer Relations: New Career Path for Developers by Tadas Petra

Events 📆

DevRel Events

There are still a couple of events and meet ups schedule for this month. Be sure check back here regularly for new events.

Jobs 👩‍💻

DevRel Jobs

Whether you're looking for a higher level position or just getting started, we've got you covered when looking for a new job! Come see what's new in our Job Collection.