The Evans Data Developer Relations Conference happened this week, which resulted in a fair amount of Twitter conversations, per usual when DevRel professionals congregate! Take a look at the full hashtag when you have a moment to glean some of the insights. I've included a few of my favorites below:
Inclusive developer relations are such a key component and wanting ingredient for building world-class tech. 👏
Cannot stress this enough!
Four #DevRel budget💲tips from @jimjaquet:
✅ Start small, pattern internally, build on success
✅ Online presence offers affordable reach
✅ Make your product concepts concrete
✅ Numbers will persuade management and finance folks
"It’s not that developers don’t want to be marketed to, it’s just that they are some of the most educated, knowledgable shoppers in the market” - @wtejada223
.@wtejada223: How many believe developers don’t want to be marketed to? About 3/4 of #DevRel raised ✋. He replied: I contend #developers love to be marketed to — but are among the most informed buyers on the planet. And we should embrace that.
Want to understand (and respect) marketing from an engineering standpoint? Aneel Lakhani digs into this excellent topic: Marketing 201 for Engineers: Messaging & Positioning.
Rita Zonius recently posted a question about the role of Community Manager: What is the most important work performed by a Community Manager? She’s compiled a handful of insights in this article, including myself and many other Community Managers throughout the tech industry and elsewhere. It’s a great representation of the many hats we wear!
The podcast scene has been booming lately, with a lot of tech podcasts putting a spotlight on Developer Relations. Here are three episodes you'll want to check out this week:
-Developer Relations and Community - The Elasticast
Aaron chats with Chloe Condon, Microsoft Cloud Advocate; Jono Bacon, consultant and community leader; and Mary Thengvall, Persea Consulting and author of The Business Value of Developer Relations about the state of Developer Relations. Listen to find out what community means to us and what it is we do and the value that provides for both the community members and the companies that employ us.
-Developer Relations with Mary Thengvall - Under the Hood of Developer Marketing
Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019.
-After Pulse: Lessons Learned From Organizing Tech Events - Community Pulse
Mary, Jason, and PJ sync up after Episode 33 to discuss event management, creating new events, and where event organization fits into community management as a whole.