Components of a healthy community: shared values, a desire to learn, clear guardrails & a welcoming environment.
I couldn't agree more! Erica recently put together a voice and tone guide for Atlassian which exemplifies all of these components. If you're looking for a guide to follow, look no further.
This tweet sparked quite the controversy last weekend:
Thoughts on speakers helicoptering in for a conference, e.g. arriving for their talk and then leaving immediately afterwards? Go.
Some people completely agreed that speakers have an obligation to be around for the entire conference and others made the case that conferences are draining experiences and speakers aren't compelled to stay beyond their talk.
Emily Freeman wrote up a list of related "speaker cardinal sins."
Thoughts? What are our responsibilities as speakers? Hit reply and let me know!
After a fantastic Community Manager brunch on Sunday, I walked back to the train with David Spinks, founder of CMX (go congratulate them on their acquisition, btw!). We found ourselves exploring the "where does community fit with DevRel" question (hint: it's the same as other community management... just with a more technical audience, and is absolutely necessary!) as well as Marketing vs. DevRel. I landed on this:
Community/DevRel at its core is old-school mom & pop-shop marketing — building relationships, meeting ppl’s needs, solving problems, creating resources — so that those friends become valuable customers.
and David also tweeted his summary:
Community IS marketing. They both focus on:
- vision, values, messaging
- shared identity
- relationships with customers
- creating value
Cmty just takes mkting to its fullest potential, by connecting and mobilizing the people you inspired.
This generated a fascinating conversation about the danger of equating Marketing & Community given the current understanding of Marketing as lead generation. We settled on the idea that if (and only if) a company understands that Marketing serves the dual purpose of relationship building and lead generation, with branding shared by both segments, then Community and Marketing can be united.
Thoughts? I'm fascinated to hear how everyone's viewing the predicament of where the "right" place is for DevRel.