Step 1: Build a community
Step 2: They adopt your product and become users
But we all know there's a rather large amount of work that goes in between steps 1 and 2. 😅 Whether you're excited by that work this week or feeling overwhelmed by the number of things that need to be accomplished, I hope the wisdom shared in these links is helpful to you!
p.s. Where are my coffee fanatics at? Kamran Ayub has a fantastic Developer Pour-over graphic this week which might help you understand where DevRel sits in relation to Marketing, Customer Success, Developer Experience, and more.