DevRel Weekly - Issue 203 - Connections, Analytics, and Repurposing Content

Welcome! 👋

We're solidly into the fall travel season over here in California, which means the days have been long but lovely, and full of amazing conversations! It also means I'm yawning a lot more and constantly trying to catch up on sleep 😅 but I'm grateful to be (cautiously) having face-to-face conversations once again.

I hope your week has been equally rewarding and full of great conversations! Let's jump into this content, shall we?

Best,
Mary (@mary_grace)
DevRel Weekly Patreon

p.s. If you're looking for even more content, I've started recording short videos with some of my thoughts over on Patreon. If you're interested in hearing some of my unfiltered (and unedited) ramblings, be sure to join me over there!

Tidbits 🕔

Speaking at Conferences? Here are a few tips.

Although I like using a dark theme while I'm coding by myself, you can't beat the clarity of a light background for slides and code when presenting at a conference on a projector of unknown quality.

-Marcus Hellberg

Do most speakers prefer answering questions during or after a talk? Choices vary according to a poll Hanno Embregts ran.

Good vs. Great

Good dev rel: How can we acquire and retain the most developers?

Great dev rel: What do these developers want and how can we give them the highest chance of success?

-Cat McGee

On a related note...

A likely unpopular theory I'm chewing on: All the work community pros put into newsletters and celebrations and swag and the like are far less effective than a) having a really great product market fit and b) decreasing time to value for new members.

-Evan Hamilton

That feeling when...

That feeling when you see community members helping each other… You instantly forget all the challenges that had to be overcame to make it happen.

-Anthony Roux

Also, "connection" is a complex word that means different things to different people. If your goal is to help people feel "connected" via your community, make sure you understand what that means to your specific community members. Noele Flowers has some thoughts.

Tangibles 🤓

Developer Program Leaders survey

I just spoke on a panel at DevRelX Summit yesterday (which I enjoyed thoroughly!) so it's perfect timing to see this survey come across my desk. If you're in a leadership position in DevRel, Developer Marketing, or Developer Community Programs, please take a few minutes to fill this out in the next few days. From budget to regional strategies to tooling, it's sure to be helpful information for all of us as we continue to push the industry forward.

Rethinking Engagement Analytics and Demonstrating Self-Evident Value

"Increase engagement" is a common goal for anyone running an online community. But what if we rethink that metric to better reflect behaviors that change as a result of engagement? This recent article from Engaged Organizations has me thinking about the patterns we see as a result of people's engagement, and I'm excited to dig into it further!

Structure3C also has some ideas on how to measure participation and impact, which might make an interesting pairing when analyzed against engagement patterns.

Don't have time to make all-new content? Have leftovers!

Looking for ways to split up or repurpose your content? Check out these suggestions from Kamran Ayub.

Storytime 📚

Dev Spotlight

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Storytime 📚

DevRel Podcasts and Videos

DevRel Survey 2022 with Caroline Lewko - Community Pulse
Holy Cow! Adrian wrote a Community book! “The Accidental Community Manager” with Adrian Speyer - Peers over Beers
DevRel tips for Hacktoberfest with Phoebe Quincy, Haimantika Mitra, and Floor Drees - DevRel Roundtable
Working Across Globally Distributed Teams as a Developer Advocate with Nader Dabit - Remote Work Decoded
Walking into an Existing Online Community with David DeWald - Peers over Beers
Breaking into DevRel with Tessa Mero - Compressed.fm
Community Technology with Dianne Kibbey - Community Conversations

Events 📆

Learn DevRel

Expand your DevRel knowledge through self-paced courses & peer groups. With new cohorts beginning every month, we’ll cover key areas of Developer Relations, such as Fundamentals, Strategy & Metrics, Leadership, & Career Success. Each program contains many templates & resources to get you started!

Events 📆

DevRel Events

We hope you've had a chance to check out at least one event this season. There are still a few scheduled before the end of the year. Come see what they are here.

Jobs 👩‍💻

Head of Developer Relations – Paladin Cloud

Paladin Cloud is the leading open source, Security-as-Code platform to help developers and security teams identify and eliminate risks in their cloud environments, while improving their cloud security posture. We are looking for a Head of Developer Relations to build our developer community through content, engagement, forums, webinars, training and enablement. The ideal candidate will have experience building an open source community with DevOps and SREs in the cloud, security or enterprise software space. Check out the full job posting here or email [email protected] to apply now!

Jobs 👩‍💻

Developer Relations Jobs

Are you on the job hunt and don't know where to start? You've come to the right place, come check out our Job Collection! We have collected all sorts of positions within DevRel and even DevRel Adjacent.