DevRel Weekly - Issue 162 - Working with stakeholders, scaling your impact, and measuring data

Welcome! 👋

It's been an incredibly busy but rewarding week of strategy sessions and brainstorming -- apologies for the delay that caused in getting the newsletter out. You won't be disappointed though! Lots of great content ahead for you. Let's dive right in.

Best,
Mary (@mary_grace)
DevRel Weekly Patreon

p.s. If you're having a rough day and need something to cheer you up, let me shamelessly point you in the direction of my goofy dog. I hope she brings a smile to your face!

Tidbits 🕔

Steps to Build a Community for a New Company

While building a community strategy is rarely straightforward or easy, this Twitter thread from David Spinks is as close as I've ever seen to a formula on how to do it successfully. You can be sure I'm taking notes!

Pay attention to your community champions

Pay special attention to your community champions 👑

They help to spread the vision of your community, bringing other members onboard while sharing their time, insights, and advice 💬

-Hivebrite

DevRel Advice Column

Interestingly, what I struggle with the most being a developer advocate is to reserve time for content creation. Something I didn't quite expect. I'm curious if you folks in #developerrelations have tips to reduce scattering.

-Julien Lengrand-Lambert

Tangibles 🤓

Telling Your Community Story with Data

In this recent article, Adrian Speyer walks through the best way to not only collect metrics but measure the right things as a result of the data you're gathering. As I've said before, metrics and data isn't just about collecting numbers, but asking the right questions.

Training Stakeholders To Engage In Communities

Interested in getting other people throughout the company involved in your online community? Rich Millington breaks down who needs to know what, and how to set each group up for success.

An Exponential Framework to Evolve How Community Scales Your Impact and Outcomes

When asked "is your strategy product-centric or community-centric?" most of us would say "community-centric," I'm sure! After all - that's our desire. But this article from Patrick McCrann might turn that idea on its head. As he walks through some of the issues that many of us face in creating communities, he points out:

The common thread with all of the problems is that community lives at the end of the evolution instead of at the heart of how things are being done.

Storytime 📚

Dev Spotlight

The best at creating technical content for developers and IT leaders. Trusted by Twilio, Salesforce, MongoDB, SolarWinds, and more. Schedule a call now.

Storytime 📚

DevRel Podcasts and Videos

Creating a Content-Centric Community with Max Rothery - Masters of Community
How To Give Soul To Your Community with Gabrielle Dolan - Masters of Community
MasterTips: Defining Success & Metrics in DevRel with Lori Fraleigh, Christie Fidura, Jennifer Hooper, and Amara Graham - Under the Hood of Developer Marketing

Events 📆

DevRelCon 2021 | November 8-10

Join us for three days of developer relations learning and sharing at DevRelCon 2021. Day 1 you'll learn what you need to do to get your start in DevRel, with workshops, talks, and AMA sessions. Day 2 is all about managing your DevRel relationships, whether that's a team, other departments, or your managers. Day 3 we'll cover honing the craft of DevRel.

DevRelCon is free to attend, fully online, and has sessions covering APAC, EMEA, and Americas time zones.

Q&A with Mary Thengvall | Nov 18 @10am PST

The Uncommon Book Club will be featuring Mary Thengvall to discuss her book, The Business Value of Developer Relations. We'll focus conversation topics around a few themes from the book, including the value of a developer community and how to build, manage, and grow one.

We’ll also be asking her some questions submitted by the audience (that’s you!), which you can include when you register. Plus, if you’re one of the first 100 people to register, we’ll send you a free Kindle version of the book!

Events 📆

DevRel Events

Hopefully you've had a chance to check out some of the awesome events that just ended but if not, keep checking our event collection to see what coming up next so you don't miss one!

Jobs 👩‍💻

Developer Advocate

We believe the future of software security depends on enabling and empowering all developers to impact security, in collaboration with AppSec teams and not in conflict with them. As r2c's first Developer Advocate, you’ll increase awareness, understanding, and adoption of r2c’s vision and products among both the AppSec and developer communities. You’ll design and create a brand new developer relations program that empowers the Semgrep community to achieve great things!

Developer Educator - PostHog

PostHog is a highly transparent open-core company building an open-source product analytics platform. We're looking for a person who loves being at the intersection of technical content, data science and analysis, open-source, and community. Someone with a passion for enabling others to succeed through the creation of educational resources and the engagement and support of communities. Apply today!

Jobs 👩‍💻

Developer Relations Jobs

Looking to break into DevRel? Want to advance into a Senior position or even Manager? Regardless of where you are in your career, we have lots of new opportunities available to you!