Welcome! 👋
While this week was slightly on the lighter-side content wise, the content that was produced is phenomenal. 🤩 In particular, I can't wait to hear what you all think about the DevRel Salary Survey results (linked below). I've gone back to them multiple times in the past few days to verify hypotheses and better understand our industry. I hope you find them just as useful!
Best,
Mary (@mary_grace)
DevRel Weekly Patreon
Tidbits 🕔
The Right Way vs. The Common Way
The right way to launch a community (IMO):
❶ Identify business & member goals
❷ Create an engagement plan
❸ Launch a community platformHow most companies launch communities:
❶ Launch a community platform
❷ Create an engagement plan
❸ Identify business & member goals
Invest in Community Management Rather than Moderation
Moderation: reacting to behavior/language
Community Mgmt: creating prompts and rewards for desirable behaviors
One is tactical, the other is strategic.
Related: you can pay a bit for #cmgr on the front end - or risk paying A LOT for moderation later
If you invest in great #cmgr the community self-moderates and people opt out before you have to moderate their behavior.
If you don't invest in community management, culture can get so out of hand it is impossible to rein in, even with a lot of moderation (see: Facebook)
Tangibles 🤓
2021 DevRel Salary Survey Results
If you read nothing else from this week's newsletter, please don't miss out on this gem. You'll need to set aside some time to dig into it, but trust me when I say it's worth every minute of your time. Over the past 9 months, Jocelyn Matthews has been working around the clock with data scientist Greg Sutcliffe to pull as much information out of the salary survey that some of you likely participated in earlier this year.
From career stages to titles, gender, ethnicity, management, coding requirements, and more, these graphs answer so many questions and lay the groundwork for more conversations in the future.
What's Next for Developer Relations?
As the industry continues to grow and mature, so do the expectations. As someone who only started to dip my toes into the world of Community Management in the late 2000s, let alone Developer Relations (I didn't even know that was a thing!), it's amazing to me to see how far it's come in the past decade. This week brought a handful of articles about the future of DevRel: predictions as well as why these next steps are necessary. Check them out:
The Seven Artifacts of Developer Advocacy Projects
I'm a strong proponent of releasing multiple forms of content when you complete a single project. For instance, for every conference talk you give, there should also be a blogpost and a video. If it's a technical talk, there should also be a GitHub repo with code samples or a tutorial to follow.
James Ward agrees wholeheartedly, and has created a list of artifacts that every project produced by a developer advocate should ideally have. While not every single project will have all of these items (though some will have more!), this is a good list to consult when you're creating content, both to make sure you're generating excitement around your work and also to ensure that you're reaching a variety of developers, since everyone has different methods of learning.
Storytime 📚
Dev Spotlight
The best at creating technical content for developers and IT leaders. Trusted by Twilio, Salesforce, MongoDB, SolarWinds, and more. Schedule a call now.
Storytime 📚
DevRel Podcasts and Videos
- The Human Side of Development with Sara Faatz and Alyssa Nicoll - The Angular Show
- Humanizing Your Community with Seth Godin - Masters of Community
Events 📆
DevRel Events
So much has happened already this season but more events are on the horizon! Come see what's just ahead!
Jobs 👩💻
Developer Advocate
We believe the future of software security depends on enabling and empowering all developers to impact security, in collaboration with AppSec teams and not in conflict with them. As r2c's first Developer Advocate, you’ll increase awareness, understanding, and adoption of r2c’s vision and products among both the AppSec and developer communities. You’ll design and create a brand new developer relations program that empowers the Semgrep community to achieve great things!
Developer Educator - PostHog
PostHog is a highly transparent open-core company building an open-source product analytics platform. We're looking for a person who loves being at the intersection of technical content, data science and analysis, open-source, and community. Someone with a passion for enabling others to succeed through the creation of educational resources and the engagement and support of communities. Apply today!
Developer Advocate
To achieve our mission: make communication between humans and machines universally accessible and natural, and eventually get to AGI - we’re looking for a Developer Advocate to help grow our values-driven, all-remote team. Reporting to the CEO, you’ll define and build out our developer evangelism program to support and grow Dasha’s community, connecting with developers through content, social channels, events, and contributions to the open source ecosystem. If you always wanted to build Jarvis from Iron Man - join us!
Jobs 👩💻
Developer Relations Jobs
New positions keep coming out left and right! Have you seen what we have in our collection of jobs?!