I don't normally share Twitter discussions in the
Tangible section of the newsletter, but this one is meaty enough to break the rules for! Jen Wike Huger recently switched roles and is now officially the Community Manager for Open Source Way, which I can verify is a pretty awesome community! She hosted an impromptu AMA on Twitter to answer questions about community management for a technical audience, and there are so many good takeaways. I'd encourage you to read through the thread and the offshoots as well!
There are some ideas in this blogpost that I'm 100% on board with, and others that I'm a little more iffy on, but one thing I know for sure is that this statement from Adam Kalsey rings true:
The primary role of your DevRel team is to enable customer outcomes.
Too many teams focus solely on awareness, and while this is important, it's difficult to track without getting caught up in leads and sales numbers. When our focus is enablement, we're able to provide valuable content, build meaningful relationships, prevent customer churn, and truly serve our community.
He closes the blogpost with this statement, which I appreciated:
The companies that are most successful with developers aren’t spending most of their time at events and doing content marketing. They’re spending most of their time making sure their developer customers are successful.
If you're looking for interesting and engaging ways to spice up your next online event, check out this post from CMX. In it, they talk about how they created an agenda that was unique but still paid homage to their in-person events, in addition to the extracurricular activities they hosted, the live captioning that accompanied each of their sessions, and their impressive strides toward a more diverse speaker lineup.
You can check out all of the videos from the conference on their site -- I guarantee you'll find something relevant to the projects you're working on!